Live Colors
0 fields livecolors.com · REV DE$K · Confidential
REV DE$K · Architectural Business Audit · FREE (first install)

Live Colors — Miami shop audit

Answer honestly. This is how we size your scale install — intake, follow-up, and always-on coverage that free your floor to sell and produce — alongside shopVOX, not instead of it.

shopVOX stays your production backbone. REV DE$K™ is the addendum around it: capturing and qualifying demand so more of the right work becomes a shopVOX ticket — and your salespeople spend less time chasing. We do not replace what shopVOX already does well.

A forensic business audit like this normally runs thousands of dollars. Your first one is free so we can build an implementation plan we can actually execute — not a pitch deck. Take advantage: the more honest and specific you are, the sharper the plan and the faster Live Colors scales without adding chaos. Vague answers get a thin template. Forensic answers get a bespoke install sized to print, wraps, fleets, events, and how your shop really runs.

Phone-friendly · auto-saves · Finish securely submits. Dollar amounts and real examples beat “it depends.”

shopVOX tandem · not a replacement Usually $000s · first free Be honest · we design from truth 4 salespeople · more closes Confidential · LC-ADB-2026
SECTION 00 · CONTACT

Who is answering — and who decides?

Why this section: We only ask so the build is accurate — decision makers, timing, and authority shape how fast Live Colors can actually launch a scale install without internal drag.

How to answer: Put the person who runs the shop day-to-day. In “Who else must approve”, name everyone who can stop a major investment. If it is only you, write “sole decision.”

C1
Exactly as it appears on invoices and Google — include “Live Colors” / livecolors.com and any other trade name.
C2
C3
Owner, CEO, GM — whatever buyers hear when they call.
C4
C5
C6
Full names + roles. Example: “Maria — co-owner; Steve — CFO.” Or “Just me.”
SECTION 01 · COMPANY SIZE

Annual revenue, payroll & headcount

Why we ask: I need the true size of your shop so I can help you scale — not guess.

Private: Your answers stay between us. This is not public. I use them only to build the right plan for Live Colors.

How to answer: Use last-year totals from your books if you can. Round numbers are fine. Soft numbers get a soft plan.

S0
If 15–20+ years, say so — longevity changes database, brand equity, and what “scale” means.
S1
This stays private — just between us. I am here to help you scale Live Colors. Example: if the shop made about $2.4 million, type 2400000. Please use a real number (print, wraps, events, fleets — all of it). Soft numbers make a soft plan.
S1a
A normal job price (like $2,500–$3,500) is not the same as yearly sales. Yearly sales = everything the shop made. Pick the line that fits. Still private.
S1b
Still private. Pick the range that matches your real sales — not a small “safe” answer. We can talk monthly numbers later.
S1c
No judgment — honest helps me help you.
S2
S3
W-2 / full shifts — production + office.
S4
S5
Wages + employer tax + benefits. Monthly average.
S6
People who take inquiries, quote, schedule, chase — not installers/production (unless they also do that).
S7
Format: Role · hours/week · main duty. Example: “Front desk · 40h · answers phone & emails · Estimator · 30h · quotes · Owner · 12h · chasing old quotes.”
S8
Addresses or nicknames: “Miami production · Coral Gables showroom…”
SECTION 02 · SCALING CAPITAL

Have you allotted budget to scale?

Why this section: Serious scale needs capital allocated — not hope. Knowing what is already earmarked (vs what needs an ROI story first) lets us propose the right engine size so you are neither underbuilt nor oversold.

How to answer: Be blunt. Ready this quarter? Earmarked? Need justification? Exploring only? Ranges are not a contract — they keep the design honest. Say when a deposit could clear.

B1
B2
Think install + people + tech license for half a year — not ads alone.
B3
This is a licensed Revenue Engine + live pulse (telemetry) + internal concierge ops — standby support, approvals, and appointments through your PM Media lead — not a cheap software login.
B3b
B4
Example: “Marketing line + owner capital” or “Replace current ad spend.”
B5
SECTION 03 · SYSTEMS YOU RUN TODAY

shopVOX and everything else you pay for

Why this section: shopVOX already holds production truth. We are not replacing it. REV DE$K™ is the update around it — leads that never become tickets, tools that don’t talk, work that lives in someone’s head. That is how we help you scale without competing with shopVOX.

How to answer: We already know shopVOX is your backbone — tell us how deep you use it and whether we can get admin/API access for a clean bridge. Then list every other tool you actually pay for. Anything still in spreadsheets or memory belongs under “still manual” — that is often your biggest scale blocker.

T1
Be specific: estimating, job tickets, production, invoicing, customer history, inventory… What does it do well vs badly?
T2
T3
Only check what you actually use. Do not check things “we might buy.”
T4
shopVOX + site + phone + ads platforms + anything else. One number.
T5
Example: “shopVOX $___ · office · Google Ads $___ · owner · Website hosting $___…”
T6
Missed-call logs, follow-ups, quote tracking, Facebook DMs, referral tracking — list every leak.
T7
SECTION 04 · AUTOMATION APPETITE

How far should the engine take you?

Why this section: Growing is not “more ads.” It is deciding how much of the daily work a system can carry — so your best people only talk to people who are ready — and you can see the business in one place.

Private: Answers stay between us. I am here to help you scale Live Colors.

How to answer: There is no wrong answer. Tell us how far you want the engine to go, and what freedom would mean to you as the owner.

A1
A2
Tap every stage that must stay human forever (or until you change your mind).
A3
A4
Example: prospect qualifies online, sees options, books, pays deposit — Live Colors agent only for high-ticket or edge cases.
A5
Dynamic capture, conversational AI, booking, status, and a Command Center so you see leads / jobs / content / revenue in one place.
A6
Honest answer — big jobs, family, the shop, another brand. Helps us know what to automate first.
A7
Private — just between us. I am here to help you scale. Read the dream below, then write what that would be worth to you as the owner.

Imagine most of the daily grind is already handled — like a full set of departments working for you in the background. Your sales team only calls people who already want to buy and are ready to talk. You open one screen each morning, see the whole business clearly, and your calendar is open for the work only you should do — or for life outside the shop. The tedious follow-ups, chasing, sorting, and after-hours noise get handled so Live Colors keeps moving without you carrying every piece. This starts here with Live Colors. Later, the same kind of system can support other businesses you care about — but it all starts with getting this shop free and strong first.

A8
SECTION 05 · WHAT LIVING COLORS ACTUALLY SELLS

Print · vehicle wrap · commercial · residential · in-house marketing

Why this section: Print, wraps, commercial, and residential do not share the same buyers, tickets, or follow-up cadence. If we treat Live Colors as “one shop,” we miss the lane that is already at capacity and starve the lane that could grow. This is how we aim traffic and the engine at the growth you actually want — and protect margins on work you don’t want more of. Your in-house creative (brochures, flyers, campaign print) is a real asset; the vulnerability is usually the system around it — capture, nurture, cross-sell, and proof — not the craft itself.

How to answer: Give revenue mix by lane, who you want more of (commercial vs residential), ideal clients, nuisance jobs to auto-disqualify, whether wrap and print share the same intake, what marketing pieces you already produce, and which bay is hungry vs full. Blunt answers here make the next year of growth intentional instead of accidental.

V1
If something is occasional, still check it and note “occasional” in V3.
V2
Example: “Wraps 45% · Large-format 25% · Brochures/print 15% · Signage 10% · Other 5%.” If you only know top 2, say so.
V3
Example: “Wraps — $2.5k–$8k typical, highest margin, busy before boat/show season. Brochures — $300–$2k, tighter margin, steady B2B.”
V4
V5
Example: “70% commercial · 30% residential.” If wraps skew consumer and print skews commercial, say that.
V6
e.g. “Miami fleets / dealers · $5k–$25k wraps” or “Agencies needing rush large-format + print packs.”
V7
e.g. “Personal wrap enthusiasts · $2k–$6k” or “Homeowners needing one-off signage / events.”
V8
Be blunt — these become auto-disqualify rules in the engine.
V9
V10
Brochures, flyers, catalogs, social graphics, vehicle ads, promo packs, etc. We respect that craft — we need to know what’s already in-house so we plug REV DE$K around it (capture, follow-up, content calendar, Command Center), not pretend you start from zero creative capability.
V11
V12
Cross-sell = hidden revenue. Example: “Fleet wrap clients rarely get brochures — we never ask.”
V13
Example: “Wraps busy — print press has room” or opposite. Drives where we push traffic first.
V14
Actual pay jobs finishing — not quotes.
V15
If you had enough good clients and staff. Don’t understate.
V16
V17
V18
V19
V20
If you have almost no contracts and it’s mostly one-off / word-of-mouth, say that clearly — that is a scale vulnerability we can fix with systems.
V21
Who you lose wraps to vs print/brochures — and why.
SECTION 06 · PRICING, VOLUME & LEAKS

Don’t stop at “$2,500–$3,500 average”

Why this section: An “average” hides the real business — especially a 20-year Miami shop that does wraps, print, events, fleets, and specialty work under one brand. Soft averages make the engine too small. We need your true minimum, typical, above-average, and absolute maximum — by lane — plus best month vs worst month and the biggest invoice you’ve closed. That is how we size a Revenue Engine, not a cheap SaaS login.

How to answer: If you told someone “$2,500–$3,500,” put that as typical only — then fill floor and ceiling. Events / activations / fleets often sit far above that middle. Be specific; round figures are fine. Soft answers get a soft plan. Real numbers get the right department.

P1
Push past the middle. “Above average” = a strong but common job — not your all-time max.
Minimum you’ll still take
Typical / average
Above-average strong job
Maximum ever closed
P2
P3
Include cheapest flyer pack you’ll take and biggest catalog / campaign / install print job.
Minimum
Typical / average
Above-average
Maximum ever closed
P4
P4b
Step-and-repeats, booth kits, venue installs, brand activations. If this lane is real money, don’t bury it inside “print average.”
Minimum event job
Typical event
Strong / above-average event
Biggest event ever closed
P4c
P4d
P5
This is where “$2,500–$3,500” belongs if that’s what you tell people — then we’ve already captured the real ladder above. Soft middle ≠ whole business.
P5b
One number. Fleet, event, campaign, or install — whatever was largest. This is the ceiling most owners hide.
P5c
P6
P7
P7b
P7c
P7d
If not, explain which number is soft. We’d rather know the truth than design around a polite average.
P8
L1
All channels. If wraps and print inquiries arrive differently, note both.
L2
L3
L4
L5
L6
L7
L8
L9
L10
SECTION 07 · HOW TRAFFIC ARRIVES TODAY

Google, walk-ins, word-of-mouth, ads — the real mix

Why this section: If most work is walk-in and word-of-mouth, you are invisible online when buyers compare shops at 10pm — that is a scale ceiling. If Google already sends traffic but follow-up is weak, that is a different leak. We build the engine around where buyers already come from and where they should come from next.

How to answer: Rank sources with rough %. Don’t only list what you wish was true — list what actually books jobs. Separate wraps vs print if sources differ. Be honest about Google vs friends-of-friends vs drive-bys.

TFC1
TFC2
Example: “Word-of-mouth 40% · Google 25% · Walk-in 15% · Repeat 15% · Social 5%. Print leans Google; wraps lean referrals.”
TFC3
TFC4
e.g. “car wrap Miami · fleet graphics · brochure printing near me”
TFC5
TFC6
M1
M2
M3
M4
M5
SECTION 08 · LIVING COLORS CHANNELS

Primary brand — paste exact URLs & handles

Why this section: Your Live Colors footprint is the front door of the engine. Broken links, thin posting, or a Google profile that doesn’t match the work you want = silent vulnerability. Exact URLs let us audit and wire the living site / capture paths correctly.

How to answer: Copy-paste full links from your phone. Include Google reviews (count + stars) and who posts today — even if the answer is “nobody, rarely.” Honesty here speeds the build.

LC1
LC2
LC3
Shop brand account — e.g. ~26k. Separate from Only in Dade / other media.
LC4
LC5
LC6
LC7
LC8
SECTION 09 · OTHER MEDIA YOU CONTROL

Non–Live Colors brands, news & personal reach

Why this section: Live Colors Instagram (~tens of thousands) is the shop brand. Separate properties — like Only in Dade–class local editorial reach (often millions of followers) — are a different asset: controlled organic / editorial distribution that competitors cannot buy. We never fake affiliation; we map what you actually control so the engine can turn attention into booked jobs.

How to answer: List Live Colors separately from Only in Dade (or any news/editorial property). Name · URL/@ · audience · do you control posting? Cadence you’ll accept. Anything that must stay “clean” — say so.

N0
Format: Name · @handle or URL · ~followers (e.g. 2M+) · I control posting: yes/no · OK featuring Live Colors projects as editorial: yes/approval/no
N1
N2
Format: Name · URL/@ · ~followers · I control posting: yes/no
N3
N4
N5
N6
SECTION 10 · CUSTOMER DATABASE

Reactivation pool — found money

Why this section: Twenty years of quiet customers is often the fastest path past current revenue — without buying colder traffic. We size the pool so a managed reactivation campaign can mine “found money” with rules you approve. Partnership option (next section): performance share on reactivated closed sales vs higher flat fees if you keep 100%.

How to answer: Counts, years of usable contacts, dormant definition, rough $ sitting quiet, win-back ideas, and anyone who must never be contacted.

D1
D2
D3
D3b
D3c
Example: 50 jobs × $3,000 = $150,000. Use YOUR real typical — or separate wrap vs print vs event if you know.
D4
D5
D6
SECTION 11 · INTAKE → CLOSE

How a lead becomes a shopVOX job today

Why this section: This path is the blueprint we encode. If step 3 is where deals die, that is the exact node we harden. Live Colors agents should get briefed, qualified opportunities — your rules become the engine’s rules.

How to answer: Walk one lead first contact → shopVOX ticket, step by step. Define good vs auto-disqualify. Who books the job and what they must know. Language mix. Who handles fire drills.

O1
O2
O3
O4
O5
O6
SECTION 12 · PROFITABILITY & AGENT SYSTEMS

Money, margin, and always-on agents

Why this section: Scale only works if capital, margin, and appetite for intelligent agents line up. We need to know if you have money allocated for growth systems — and whether you’re open to an always-on Source Response layer (qualify → brief → route) so Live Colors agents and production stay efficient.

How to answer: Be blunt about cash and margin. Soft answers get a soft plan. Honest answers get an implementation plan we can execute with you.

P1
P2
P3
P4
P5
P6
P7
P8
P9
P10
SECTION 13 · DEPARTMENT & PARTNERSHIP MODEL

How you pay for a managed Revenue Department

Why this section: This is not a cheap software login. You are choosing how to fund a managed revenue department — REV DE$K engine + live pulse + internal concierge standby + strategy appointments through PM Media — so Live Colors stays efficient and keeps getting clients. Two honest structures: performance partnership (lower base, share of what the department closes) or full flat license (higher setup + monthly, you keep 100% of sales).

How to answer: Pick the structure you’d actually sign. Soft “maybe” gets a soft proposal.

PART1
PART2
PART3
PART4
PART5
SECTION 14 · HARD TRUTH

What would make you say no later?

Why this section: Big partnerships fail when fears stay hidden. Answer this now so we know what “normal success” looks like in the first 90 days — enough for you to feel good agreeing to 12 months and beyond.

How to answer: Past disappointments, fears, what we must show you in 90 days, who you lose jobs to, internal resistance, deal-breakers, and what winning in 12 months looks like for you. Simple and honest is best. Still private — just between us.

R1
R2
R3
Plain English. Example: “more booked jobs,” “less missed calls,” “old customers coming back,” “my team spends less time chasing.” This stays private — just between us. I am here to help you scale.
R4
R5
R6
R7
R8
SECTION 15 · FREEDOM, SCALE & NEXT STEP

What this system is really for

Private — just between us. Read this once. Then tell me if this is the direction you want. I am here to help you scale Live Colors with less weight on your back.

Picture this: you are on vacation. Or at home. Or across the world. On your phone, iPad, or laptop you can see the whole business — leads, jobs, pulse, what needs you — and steer it from anywhere. The people on site still do the physical work. Everything else that used to eat your day can run through a system built for Live Colors — so you are not carrying full departments on your shoulders alone.

That is what this brings: freedom and scale. The more care and capital you put into it, the more it is built to return — not as a cheap software fee, but as a revenue engine that can pay back many times over when it is funded and used seriously.

You have put about 20 years into this shop. If the old way of working got you here, ask a hard question: will the same way of working be enough for the next 20? Systems like this exist for owners who are ready to stop repeating the grind and start compounding the business.

We only work with a limited number of partners — and a limited number per niche per area — so the edge stays real. We protect the work with confidentiality / NDA-style agreements. If a client wants to promote us, they can. We do not push ourselves in public unless our clients choose to. Much of our work sits in infrastructure and finance rails; we also build for service companies, home services, licensed trades, medical clinics, and serious everyday businesses — when the budget and the owner prove they can partner at this level. We prefer quality over quantity. Always.

If you want pressure off your back, more profit in the shop, and real freedom in your life — say so below. We can take the next steps together. It all starts here with Live Colors.

X1
X2
Travel · family · less phone stress · more high-ticket jobs · another brand later — whatever is true for you.
X3
What this free audit unlocks for Live Colors. A shop audit like this normally costs thousands. Your first one is free — so honesty can become a real REV DE$K plan for Live Colors: where money leaks, which lane to grow, how your floor gets briefed, how reach you already have turns into booked jobs, and how far the always-on engine + Command Center should go. Complete answers unlock the full design. Soft answers force a thinner plan. Save on phone keeps progress here and sends a copy to PM Media. When you tap Finish, your answers go privately to PM Media — then a thank-you page, welcome walkthrough, and a short mutual confidentiality step — then the private Live Colors walkthrough.

Your answers stay private — between you and PM Media. We are here to help you scale.

© PM GROUP SOURCES LLC · DBA PM MEDIA · REV DE$K · LC-ADB-2026 · CONFIDENTIAL